Marissa Mayer Explains Yahoo's New Approach To Advertising ...

Owen Thomas, Business Insider

Yahoo CEO Marissa Mayer at the 2013 Goldman Sachs Technology and Internet Conference

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Yahoo CEO Marissa Mayer has a new plan for generating more ad revenue.

Today she announced two new types of ads: Yahoo! Stream Ads and a new interactive Billboard ad.

This is all part of the big redesign that Yahoo launched in February, Mayer says. That's when Yahoo changed its front page into a streaming headline format, eliminating several ad units and letting people customize the page in new ways.

Today she's added some ad units back to the page. As its name implies the Stream ad will be embedded into the news stream of a user's home page. It will show up across devices like desktops/laptops, smartphones, and tablets.

It looks like this:

Yahoo

Yahoo Stream ad is the text in the yellow box

The Billboard unit will look like a fairly traditional banner ad that sits on top of the Yahoo page. Mayer says that it is different because it will ink to content that's more "fun and engaging" for Yahoo visitors.

The first Stream ads could start showing up as soon as this week.

Here's her full blog post:

As we continue to build products and features that inspire and entertain our users, we're committed to delivering engaging and effective advertising opportunities. Over the past few months, we?ve begun to evolve the Yahoo! experience to be more personal, intuitive, and immersive -- incorporating more modern paradigms like our news stream. Today, we?re matching that engaging stream experience with a new advertising format -- Yahoo! Stream Ads.

Since we launched our Yahoo! news stream in February, our users have responded by visiting more, staying longer, and increasing their engagement with our content. Like with web search, users appreciate complementary, unobtrusive advertising, and we?re committed to delivering just that. Advertising can, and should, enhance content discovery in a seamless and effective manner. The more our users spend time with Yahoo!, the more relevant and personalized the content and advertising becomes. Stream Ads are the sponsored twin to our newsfeed articles and are every bit as personalized and engaging.

Today, we?re also announcing a new Yahoo.com Billboard designed to deliver richer content interactions to Yahoo! users. For example, a movie trailer that runs on the Billboard could link to more information about the film and cast, and let you buy tickets directly from the ad. We believe that advertising like this can be fun and engaging for users, while also effective for advertisers.

Going forward, we?re committed to advertising formats that complement our products and content, and enhance the user experience. Stay tuned for more in the coming months!

Source: http://www.businessinsider.com/marissa-mayer-explains-yahoos-new-approach-to-advertising-2013-4

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World War II vet who provided flag at Iwo Jima dead at 90

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AP Photo/Joe Rosenthal, File

This Feb. 23, 1945 file photo shows U.S. Marines of the 28th Regiment, 5th Division, raising the American flag atop Mt. Suribachi in Iwo Jima, Japan. Alan Wood, a World War II veteran who provided the flag in the famous flag-raising on Iwo Jima has died. Alan Wood was 90. Wood was in charge of communications on a landing ship on Iwo Jima's shores when a Marine asked him for the biggest flag that he could find. Wood handed him a flag he had found in Pearl Harbor.

By The Associated Press

A veteran of World War II credited with providing the flag in the famous flag-raising on Iwo Jima has died at his Los Angeles County home. Alan Wood died of natural causes April 18 at the age of 90, his son Steven Wood announced Saturday.

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Wood was a 22-year-old Navy officer in charge of communications on a landing ship on Iwo Jima's shores on Feb. 23, 1945 when a Marine asked him for the biggest flag he could find.

After five days of intense fighting to capture the Japanese-held island, U.S. forces had managed to scale Mount Suribachi to hoist an American flag. Woods happened to have a 37-square-foot flag that he had found months before in a Pearl Harbor Navy depot.

Five Marines and a Navy Corpsman raised the flag in a stirring moment captured by Associated Press photographer Joe Rosenthal. Steven Wood said his father was always humbled by his small role in the historic moment.

In a 1945 letter to a Marine general who asked for details about the flag, Alan Wood wrote: "The fact that there were men among us who were able to face a situation like Iwo where human life is so cheap, is something to make humble those of us who were so very fortunate not to be called upon to ensure such hell."

In a story on Wood's death, the Los Angeles Times reported that over the years others have claimed that they provided the famous Iwo Jima flag, but retired Marine Col. Dave Severance, who commanded the company that took Mount Suribachi, said in an interview last week that it was Wood.

"I have a file of more than 60 people who claim to have have something to do with the flags," Severance said from his home in La Jolla, Calif.

After the war, Wood went on to work as a technical artist and spokesman at the Jet Propulsion Laboratory in La Canada Flintridge.

His wife, Elizabeth, died in 1985. Besides his son, Wood is survived by three grandchildren.

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? 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Source: http://feeds.nbcnews.com/c/35002/f/653381/s/2b46191f/l/0Lusnews0Bnbcnews0N0C0Inews0C20A130C0A40C280C179572270Eworld0Ewar0Eii0Evet0Ewho0Eprovided0Eflag0Eat0Eiwo0Ejima0Edead0Eat0E90A0Dlite/story01.htm

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Lawyers, public chant "hang him" as Bangladesh building owner led to court

By Ruma Paul and Serajul Quadir

DHAKA (Reuters) - Bangladeshi lawyers and protesters chanted "hang him, hang him" on Monday as the owner of a factory building that collapsed last week killing nearly 400 people was led into court dressed in a helmet and bullet-proof jacket, witnesses said.

The drama came as rescue officials said they were unlikely to find more survivors in the rubble of the building that collapsed on Wednesday, burying hundreds of garment workers in the country's worst industrial accident.

Heavy cranes were being used to lift huge concrete blocks from the wreckage of Rana Plaza, where 385 people are now confirmed to have been killed. The building housed factories making clothes for Western brands.

Eight people have been arrested - four factory bosses, two engineers, building owner Mohammed Sohel Rana and his father, Abdul Khalek. Police are looking for a fifth factory boss, David Mayor, who they said was a Spanish citizen.

Rana, a local leader of the ruling Awami League's youth front, was shown on television being brought to Dhaka in handcuffs after he was seized in the border town of Benapole by the elite Rapid Action Battalion following a four-day manhunt.

Rana was arrested by police commandos on Sunday, apparently trying to flee to India.

"Put the killer on the gallows, he is not worth of any mercy or lenient penalty," one onlooker outside the court shouted.

The court ordered that Rana be held for 15 days "on remand" for interrogation.

Khalek, who officials said was named in documents as a legal owner of the building, was arrested in Dhaka on Monday. Those being held face charges of faulty construction and causing unlawful death.

Bangladesh does carry out the death penalty for murder and for most serious categories of manslaughter.

Hundreds of the mostly female workers who are thought to have been inside the building when it caved in remain unaccounted for. A fire overnight further hampered the last desperate efforts to find survivors.

"We are giving the highest priority to saving people, but there is little hope of finding anyone alive," army spokesman Shahinul Islam told reporters at the site.

About 2,500 people have been rescued from the wrecked building in the commercial suburb of Savar, about 30 km (20 miles) from the capital, Dhaka.

Late on Sunday, sparks from rescuers' cutting equipment started a fire in the debris as they raced to save a woman who may have been the last survivor in the rubble. Her body was recovered on Monday afternoon.

"We could not save her, even though we heard her voice this morning," a tearful rescue worker told reporters at the scene.

Officials said the eight-storey complex had been built on swampy ground without the correct permits, and more than 3,000 workers - most of them young women - entered the building on Wednesday morning despite warnings that it was structurally unsafe.

A bank and shops in the same building closed after a jolt was felt and cracks were noticed on some pillars on Tuesday.

The collapse was the third major industrial incident in five months in Bangladesh, the second-largest exporter of garments in the world behind China. In November, a fire at the Tazreen Fashion factory in a suburb of Dhaka killed 112 people.

Such incidents have raised serious questions about worker safety and low wages in the poor South Asian country, which relies on garments for 80 percent of its exports. The industry employs about 3.6 million people, most of them women, some of whom earn as little as $38 a month.

In a development that may raise questions about the authorities' handling of the rescue operation, a spokesman at the British High Commission on Monday confirmed that an offer of technical assistance from Britain had been declined.

Anger over the disaster has sparked days of protests and clashes, and paramilitary troops were deployed in the industrial hub of Gazipur as garment workers took to the streets again on Monday, smashing cars and setting fire to an ambulance.

The unrest forced authorities to shut down many factories, which had reopened on Monday after two days of closures. Police fired teargas to disperse protesters.

The main opposition has called for a national strike on May 2 in protest over the incident.

Emdadul Islam, chief engineer of the state-run Capital Development Authority, said last week that Rana had not received the proper construction consent for the building, and had illegally added three stories to the original five.

(Writing by Alex Richardson and Nick Macfie)

Source: http://news.yahoo.com/little-hope-more-survivors-bangladesh-toll-nears-400-080033210.html

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