Business blog marketing is just one part of the marketing mix where small offline businesses can go head-to-head with large corporations in marketing their offline business endeavors. Using blogs for marketing is so cost-effective it can even be done with no financial investment whatsoever assuming the business already has a computer and an internet connection. While blog marketing is most effective when done with your own domain name and hosting for a couple of hundred dollars per year, it is also possible to start out free by using services like Blogger or WordPress to host your blogs.
Offline businesses should be using blogging even before building a traditional website. You business blog marketing can include listing current and new products and services, keeping your customer base up to date on changes and activities at your company and so much more. Plus, where traditional web sites rely on the search engines for their traffic, business bloggers can use the search engines and the blog directories, and adding audio and or video opens them up to the podcast directories and video sharing sites as well. Best of all, especially for small businesses, all of these promotional opportunities an be added to your offline marketing mix for no additional costs other than the time required to perform each task.
All offline businesses can benefit from targeted lead lists too, and your blog is the perfect place to start compiling your own email marketing leads, using autoresponder software to create your email marketing lists for current and future promotions. Use these email marketing lists to drive traffic into your physical location, to make sales online and to poll your targeted prospects on their needs and wants ? powerful information for any marketing manager or small business owner!
As mentioned above, using audio and video marketing via your blog can also help market offline businesses in a big way. Larger corporations can convert their existing radio and TV spots into effective online advertising, while small businesses who can?t afford radio or TV advertising can now use online audio and video marketing to their advantage. A fitness trainer or diet specialist can do a five-minute audio tip each week and post it to their blog, a dentist can use video to show they?re equipped with the latest technologies, a chiropractor can show how relaxing and comfortable their studio is, or a golf pro can film one golf tip per week to help duffers improve their golf game ? any of these examples can help build a following for business blogs and help offline businesses market themselves online.
Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today ? enroll now!
Author: Doug Champigny
Article Source: EzineArticles.com
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Source: http://www.blogrobtrue.info/blog/offline-businesses-business-blog-marketing-for-offline-businesses/
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